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Advertising with Google Adwords is a great way to reach the most targeted and relevant audience. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize the results and conversions that your AdWords campaign can bring.

For many businesses relevance varies by region. You wouldn’t want people in Florida seeing your ads for snow removal. Another example is while you would target patio furniture to the entire country in the summer, in the fall you’d only want to target the Southern states that don’t get snow. Using Google Analytics to help plan our geo-targeted keyword campaign can dramatically increase your conversion rate.

It can seem difficult to decide which areas to use geo-targeted keywords with. Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even knowing it.

You can use the Map Overlay Report to see exactly where your traffic from your general search campaigns has been coming from. Click on the ‘Goal Conversion’ tab to see which regions have had the best conversion rate. This lets you see, out of the areas that have the highest traffic, which regions had the highest conversion rate.

If you find a location that has had steady traffic and a high conversion rate, this is an opportunity for you to increase your sales even further. Set up a separate campaign for any regions that have been identified; for each of them, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.

Once you’ve decided which regions you want to run specialized campaigns in, log into your Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choose the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with it a bit until you’re satisfied with the region you’ve chosen.

It’s that easy! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw them in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will get you even better results for your Google AdWords campaign.